Researcher Information - KUBOTA Yukihiko |

（Last updated : 2025-10-13 01:31:59）

KUBOTA Yukihiko

Department / Course

Aoyama Gakuin University School of Business Department of Marketing

Job Professor

Specialization and related fields
Marketing

Business career
1.	2013/04/01 ～	Professor Aoyama Gakuin University School of Business Department of Marketing

Belonging society
1.	2001/05 ～	American Marketing Association
2.	2008/06 ～	Association for Consumer Research
3.	2001/05 ～	Academy of Marketing Science

Winning science prize
1.	2025/10/12	Japan Marketing Academy Japan Marketing Book Awards 2025 Runner-up prize (Brand Relationships)
2.	2025/06	Japan Society of Marketing and Distribution Award of Japan Society of Marketing and Distribution (Best Book) (Brand Relationships)
3.	2017/11	Yoshida Hideo Memorial Foundation Yoshida Hideo Research Grant Award (The Effectiveness of Recommendations on Owned Media)
4.	2011/11	Yoshida Hideo Memorial Foundation Yoshida Hideo Research Grant Award (Brand Relationships: Identification Approach)
5.	2007/05	Japan Society of Marketing and Distribution Award of Japan Society of Marketing and Distribution (Best Paper) (A Multidimensional Commitment Model for Relationship Marketing)

Official position and committee in Univ.
1.	2020/04/01 ～ 2022/03/31	Aoyama Gakuin University Chair
2.	2022/04/01 ～ 2024/03/31	Aoyama Gakuin University Dean of the Graduate School of Business
3.	2022/04/01 ～ 2024/03/31	Aoyama Gakuin University Dean of The School of Business
4.	2023/04/01 ～ 2025/03/31	Aoyamagakuin Councilor
5.	2024/04/01 ～ 2026/03/31	Aoyama Gakuin University Dean of the Graduate School of Business
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Research topic, funded research, and department laboratory expense
1.	2000/04 ～	Relationship Marketing Individual Research
2.	2009/04 ～	Brand Relatonships Individual Research

Book and thesis
1.	Books	Brand Relationships (Sole-authored) 2024/08
2.	Books	Brand Strategy in the Digital Age (Co-authored) 2023/11
3.	Books	A Handbook of Retailing & Distribution System (Co-authored) 2022/09
4.	Books	Marketing for Beginners, New Edition (Co-authored) 2022/08
5.	Books	The Doubt Effect: Is This Word of Mouth Effective? (Co-authored) 2018/12
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