Researcher Information - KUBOTA Yukihiko |

KUBOTA Yukihiko

Department / Course

Aoyama Gakuin University School of Business Department of Marketing

Job Professor

Book and thesis
1.	Books	Brand Relationships (Sole-authored) 2024/08
2.	Books	Brand Strategy in the Digital Age (Co-authored) 2023/11
3.	Books	A Handbook of Retailing & Distribution System (Co-authored) 2022/09
4.	Books	Marketing for Beginners, New Edition (Co-authored) 2022/08
5.	Books	The Doubt Effect: Is This Word of Mouth Effective? (Co-authored) 2018/12
6.	Books	Handbook of Brand Strategy (Co-authored) 2014/11
7.	Papers	Basic Knowledge of Brand Relationships Aoyama Journal of Business,pp.1-29 (Sole-authored) 2024/07
8.	Papers	Extending and Applying the Scale of Liquidity of Consumption Aoyama Journal of Business,pp.131-170 (Sole-authored) 2022/03
9.	Papers	Development of a scale to measure the liquidity of consumption Aoyama Journal of Business,pp.131-170 (Sole-authored) 2022/03
10.	Papers	Distinctiveness-based Positioning Aoyama journal of business 55 (4),pp.100-118 (Sole-authored) 2021/03
11.	Papers	Brand Strategy in the Digital Society: Based on Liquid Consumption Japan Marketing Journal 39 (3),pp.67-79 (Sole-authored) 2020/01
12.	Papers	Changes in the Consumption Environment and the Spread of Liquid Consumption: A Fundamental Study of Brand Strategy in a Digital Society Japan Marketing Journal 39 (3),pp.52-66 (Sole-authored) 2020/01
13.	Papers	Current Issues of Brand Research Japan Marketing Journal,pp.61-74 (Co-authored) 2019/06
14.	Papers	Some Aspects of Self-Brand Connection Aoyama Journal of Business,pp.1-52 (Sole-authored) 2019/03
15.	Papers	Self-Brand Connection Aoyama Journal of Business,pp.1-46 (Sole-authored) 2018/03
16.	Papers	The Property-Partner Model of Brand Relationships,pp.17-35 (Sole-authored) 2017/08
17.	Papers	Perceptions of premium service and superiority: Why do customers pay more for high-value-added domestic airline services in Japan Journal of Air Transport Management,pp.196-201 (Co-authored) 2016/10
18.	Papers	Are Premium Services Attractive in an Empty Room?: Customers Who Desire Quality vs. Customers Who Desire Superiority Are Premium Services Attractive in an Empty Room?: Customers Who Desire Quality vs. Customers Who Desire Superiority (Co-authored) 2016/08
19.	Papers	Relationship Marketing Theory Revisited: One Decade Later 2014 Annual IMP Conference (Proceedings) (Co-authored) 2014/09
20.	Other	The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. (Co-authored) 2016/12