Faculty Information

■ Specialization and related fields

marketing, consumer behavior, tourism, event marketing, esports, Stigma product marketing (Key Word：Marketing,Consumer Behavior, Anime, Manga, Content, Tourism, event marketing)

■ Business career

1.

2017/04～

Aoyama Gakuin University School of Cultural and Creative Studies Department of Cultural and Creative Studies Professor

■ Belonging society

1.	2020/09～	Japan Institute of Tourism Research
2.	1999/09～	The Japan Society of Marketing and Distribution
3.	1996/09～	Japan Academy of Advertising
4.	1995/05～	Japan Association for Consumer Studies

■ Research topic, funded research, and department laboratory expense

1.	2021/04～	Research on promoting social acceptance of games/e-sports through Megamarketing (Key Word : )
2.	2021/01～2023/03	Research on the possibility of using video gaming to solve social issues (Key Word : video gaming, gamification, intellectual properties)
3.	2018/07～2020/03	Exploratory study on sportification of eSports (Key Word : )
4.	2017/04～2020/03	Research on Information searching behavior of British, French and German tourists to Japan in case of Contents Tourism (Key Word : )
5.	2015/04～2018/03	Research on Process of Development and Evolution of Content (Cultural Resource) Event (Key Word : )
6.		Evolution and development of Japanese Pop Culture Events (Key Word : )
7.		Marketing and Culture (Key Word : )
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■ Book and thesis

1.	Article	New Developments in the Games Industry : A Report from Three International Games Events pp.73-104 (Single) 2024/03
2.	Article	Practical Report and Interview : Lecturing in English at the School of Cultural and Creative Studies and Using the Academic Writing Center of Aoyama Gakuin University pp.17-37 (Collaboration) 2023/03
3.	Article	Symposium, The Realities of High School Esports Clubs": Exploring the Forefront of Esports in Education Aoyama Journal of Cultural and Creative Studies 14(1),pp.99-135 (Collaboration) 2023/03
4.	Article	Where Esports Meets Education : Considering the Social Value of Esports with Puyo Puyo High School Athletics (Lecture Event, December 18, 2021) Aoyama journal of cultural and creative studies pp.63-94 (Collaboration) 2022/03
5.	Article	Information Search Behaviours of British and French Potential Tourists Seeking Information on Japanese Pop Culture Aoyama journal of cultural and creative studies pp.71,73-91 (Collaboration) 2021/03
6.	Article	The Process of Development and the Evolution of Japanese Pop Culture Event: Case of World Cosplay Summit (Nagoya, Japan) Proceedings: the EURAM 2020 Conference (Collaboration) 2020/12
7.	Article	The Process of Development and the Evolution of Japanese Pop Culture Events: Cases of the Japan Expo (Paris, France) and World Cosplay Summit (Nagoya, Japan) Proceedings: cfest>NEW CHALLENGES IN THE DIGITAL AGE? (Collaboration) 2019/11
8.	Article	Some Preliminary Notes on the Evolution and Development Process of Japanese Pop Culture Events 9(2),pp.73-94 (Collaboration) 2017/11
9.	Article	Outlook of the Japanese Anime Industry 2015: Implications for Inbound Tourism The Researches in Management and Accounting Takushoku University pp.1 (Collaboration) 2017/03
10.	Article	Outlook of the Japanese anime industry: opportunities and limitations Proceedings: AIMAC 2015 International Conference on Arts and Cultural Management, 2015 (Single) 2015/06
11.	Article	"The Role of trust in the creation of popular cultural products: The Case of Japanese Manga" Management Review Asia University pp.57 (Single) 2014/03
12.	Article	A Preliminary Research on the Content Creation Base in France and Japan : A Case of Manga pp.181-198 (Single) 2013/03
13.	Article	The Current state of tourism education and research in Japan Kyoto Management Review Kyoto Sangyo University pp.19-41 (Collaboration) 2013/03
14.	Article	Preliminary research on the Japanese content development process : Cases of manga Kyoto Management Review Kyoto Sangyo University pp.17-41 (Single) 2011/10
15.	Article	Role of Trust in the Dyadic Relationship between the Author and the Editor in the Creation of Japanese Manga Proceedings: ESA Research Network Sociology of Culture Midterm Conference: Culture and the Making o (Single) 2010/10
16.	Article	Current situation of bande dessinee (manga) in France Kyoto Management Review Kyoto Sangyo University pp.79 (Single) 2009/06
17.	Article	Preliminary research on manga content development: A case of Urasawa Naoki Kyoto Management Review Kyoto Sangyo University pp.131-146 (Single) 2008/06
18.	Article	The Current State of the Japanese Content Industries 2006 Kyoto Management Review Kyoto Sangyo University pp.161-195 (Single) 2007/12
19.	Article	Analysis of the new product development process of girl's comics: analysis of "Miuchi Suzue" by the creative cognition approach pp.47-67 (Single) 2007/03
20.	Article	Analysis of the New Product Development Process by the Creative Cognition Approach : Cases of Japanese Girls' Comic (Shojo Manga) Kyoto Management Review Kyoto Sangyo University pp.41-69 (Single) 2005/12
21.	Article	Preliminary Study : Music and Consumer Behavior Research Kyoto Management Review Kyoto Sangyo University pp.151-166 (Single) 2004/12
22.	Article	Arts Management in Japan : Problems and Some Implications from the Marketing Point of View Kyoto Management Review Kyoto Sangyo University pp.119-133 (Single) 2002/12
23.	Article	Review on Aesthetic Marketing Keio business forum Keio University pp.67-80 (Single) 2002/03
24.	Article	Shiki Theatre Company and ASARI Keita, the Entrepreneur Proceedings: Research symposium: the new wave; entrepreneurship & the arts (Collaboration) 2002/03
25.	Other	[Ch.12] "Cultural Events and Japanese Pop Culture in Europe", in Managing Cultural Festivals: Tradition and Innovation in Europe（eds. Elisa Salvador, Jesper Strandgaard Pedersen) Managing Cultural Festivals: Tradition and Innovation in Europe pp.232-249 (Collaboration) 2022/02
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■ Academic conference presentation

1.	2020/12/05	The Process of Development and the Evolution of Japanese Pop Culture Event: Case of World Cosplay Summit (Nagoya, Japan) (the EURAM 2020 Conference)
2.	2019/11/26	The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the Japan Expo (Paris, France) and World Cosplay Summit (Nagoya, Japan) (Cfest: International Workshop on Cultural Festivals Organization and Management)
3.	2019/11/22	The Process of Development and the Evolution of Japanese Pop Culture Events
4.	2018/09/07	The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the World Cosplay Summit (10th Midterm Conference of the European Sociological Association Research Networks Sociology of the Arts (RN2) & Sociology of Culture (RN7))
5.	2017/08/31	A Comparative Study on the Development Process and Evolution of Japanese Pop Culture Events (13th Conference of the European Sociological Association)
6.	2013/05/11	Research on Determinants of 'Ownership' in the Food service industry (The Japan Society of Foodservice Studies: the 18th Annual Conference)
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