カワマタ　ケイコ   KAWAMATA Keiko   川又　啓子    所属   青山学院大学  総合文化政策学部 総合文化政策学科    職種   教授
言語種別	英語
発行・発表の年月	2014/03
形態種別	大学・研究所等紀要
標題	"The Role of trust in the creation of popular cultural products: The Case of Japanese Manga"
執筆形態	単独
掲載誌名	Management Review Asia University
巻・号・頁	pp.57
概要	This research aims to explore the role of trust in Japanese content development, focusing on the dyadic relationship between the mangaku(comic strip author) and the editor, and to examine the evolution of trust between these two creative actors in the course of their relationship. It also analyses the creation process used by the major Japanese publishing companies. This analysis allows for an understanding of the foundational role of trust in creative development and the factors that facilitate the creation of popular cultural products.